CALIFORNIA STATE UNIVERSITIES & COLLEGES – EXTENDED EDUCATION

Conducted an extensive marketing strategy and implementation project for the 19 campuses of the Extended Education Schools for the California State Universities and Colleges System.  The project team developed one northern and one southern California campus as models to implement the three-phase program. Phase one conducted market research and extensive analysis of the current programs and compared them to the market demand as determined by a needs assessment of the entire target geographic area.  Phase two developed specific strategies and techniques to match current programs with demands in the marketplace and developed new programs or deleted old programs to maximize market share. A detailed budget and resource evaluation were completed to quantify factors for success that met the mission and objectives of each respective campus.  A final implementation plan was developed in phase three that defined specific assignments, responsibilities, timetables and set specific milestones for monitoring the success of the implementation plan. Finally, a manual was prepared and several seminars were conducted for the remaining 17 campuses to instruct them in how to complete this important process on each of their campuses.