REAL FOOD COMPANY

REMA was retained by Real Food Company (RFC), to serve as Senior Vice President, Acting Chief Operating Officer (COO), work included: conducted a comprehensive review of the operations of the two San Francisco store locations that identified and corrected operating problems to increase profits; developed and implemented a strategic operating and marketing plan to take over and open a third store in southern California and integrate its operations into RFC corporate; supervise company staff and investigate alternatives to reduce RFC corporate general & administrative overhead costs.  

OPERATIONS

1. 1. The initial design of: Perpetual Product Inventory System, three (3) store locations;
   2. Upgrade policies & procedures: Product ordering; Inventory Receiving Procedures
   3. Assessment & update of Sales Management System (SMS)
   4. Reconfiguration of RFC organization at stores, including staffing and incentives
   5. Review and Upgrade of the Point of Sale (POS) System

ADMINISTRATION

1. 1. Reviewed and Upgraded Corporate Financial Management System, Quickbooks
   2. Supervised total company 140+ employees. Approved all hires and terminations
   3. IT: FMS to SMS Interface Development

BUSINESS DEVELOPMENT

1. 1. Corporate & Store Advertising and Promotions Budget, Write, edit, publish all corporate & store communications
      1. Advertising: Monthly Flyers, Billboard Evaluation,
      2. Promotions Development & Implementation: Shop n’ Win; Earth Day; SMS “Loyalty Goes Viral”; Others
   2. Major RFC Outreach Branding: Recognition by LA City Council; In-Store Video Shoots: Cable TV, Reelz TV Hollywood Hillbillies; LA Food Policy Council Association; Other